GIA Wedding Rings

The Questionator asked:


Where did the tradition of giving diamond engagement rings come from?

How much is the man supposed to pay for the gift?

What company controls most of the world’s diamond supply? (DeBeers?)

How does this hurt the American consumer?

Jessi asked:


I’l looking for discount diamond engagement rings online but i’m not sure which website are reliable? There are a lot of good deals online but I don’t want to get a ring that is worthless. Has anyone bought a diamond ring online? What website? Was it what you expected? Was it worth what they say its for?

Keisha G asked:


diamond ring,perferrably a princess cut.

ChickenLadyLovesLife asked:


I am trying to avoid diamonds mined by little kids in unsafe conditions, and I have seen websites that offer “ethical” rings, but I would really like to try the rings on. Any ideas?

Crazy Eagle asked:


I am looking for info on what has been described as “the most successful marketing campaign in the history of business.”

De Boor created a demand for diamond rings by playing on human emotions of insecurity, love-sickness, and desire for status. And, they now restrict the supply of diamonds to keep the price high - Diamonds are not rare, I am told.

But I need details! I would like to teach this as a business case study. Thank you in advance.

crazylegs asked:


I am trying to invest in a diamond ring that is listed at 1,750 USD. Before receiving the ring I can pay $80 for a C.G.A. Gemologist report that values the ring. Can you sell a ring just based on this report and should I be worried that the company I am dealing with is Canadian? How much do you think a retail valued ring for 1,750 USD could be sold to a jeweler for? Any advice would be appreciated.